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LucasArts' Star Wars Galaxies™: An Empire Divided™ Experiences Most Successful Mmo Launch Ever

PLAYER COMMUNITY SHOWS UNPRECEDENTED GROWTH ONE WEEK AFTER LAUNCH; FIRST IN-GAME COMMUNITY EVENT TO BE HELD THIS FRIDAY

LucasArts' Star Wars Galaxies: An Empire Divided, the first Star Wars massively multiplayer online (MMO) game, experienced unprecedented success in its first week of availability, garnering more than 125,000 users and receiving accolades from gaming press and players alike.

To celebrate the successful launch of Star Wars Galaxies: An Empire Divided, the development team will hold its first coordinated in-game community building event this Friday, July 4. Planned to coincide with America's Independence Day celebration, the team is encouraging players to commemorate the Star Wars holiday of Unification Day by creating and launching fireworks within the game at predetermined locations every hour. More information about this Friday's Unification Day celebration can be found at www.starwarsgalaxies.com.

"As evidenced by the incredible player turnout during the first week, the launch of Star Wars Galaxies: An Empire Divided was the single most successful introduction of an MMO to date," says Simon Jeffery, president of LucasArts. "The game has broken all previous records for first week subscription totals, which bodes very well for the ongoing success of the game."

"Star Wars Galaxies: An Empire Divided is the fastest selling MMO in history," says John Smedley, president, Sony Online Entertainment. "We're ecstatic to be in a position with Star Wars Galaxies: An Empire Divided where we can begin to offer events, such as the Unification Day celebration, so soon after launch. Throughout the development and into the launch of the game, the community has continued to grow stronger and more supportive and these types of events are a way for us to say 'thank you' to our players."

The Star Wars Galaxies development team is working on a variety of new features, such as player-owned ground vehicles and player cities, along with substantial new content to be added on a regular basis throughout the coming months.

About LucasArts

LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC. Based in San Rafael, Calif., as well as on the Internet at www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multi-faceted entertainment company.

Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production, and Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Lucasfilm's motion-picture productions include five of the 20 biggest box-office hits of all time and have received 19 Oscars and 53 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Rafael, Calif.

About Sony Online Entertainment

Sony Online Entertainment Inc. (SOE), a subsidiary of Sony Pictures Digital Inc., is a recognized worldwide leader in massively multiplayer online games, with a subscriber base of over 500,000 active players around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises, EverQuest® and PlanetSide™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX and St. Louis, MO, SOE has an array of cutting-edge online games in development such as Star Wars Galaxies™: An Empire Divided™, Lords of EverQuest™ and the highly anticipated EverQuest® II.

EverQuest is a registered trademark of Sony Computer Entertainment America Inc. SOE and the SOE logo are registered trademarks and PlanetSide is a trademark of Sony Online Entertainment Inc.
LucasArts and the LucasArts logo are registered trademarks of Lucasfilm Ltd.
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