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LucasArts Announces Intention Of A Pan-European Distribution Partnership With Activision


LucasArts, a leading developer and publisher of interactive entertainment software worldwide, today announced its intent to enter into a pan-European publishing and distribution agreement with Activision, Inc. (Nasdaq: ATVI). This latest agreement strengthens the partnership between the two companies and expands Activision's distribution role for LucasArts' video game console and PC products in Europe.

"This continuation and expansion of LucasArts' relationship with Activision across Europe is reflective of a further refinement of our long term international business objectives," says Simon Jeffery, president of LucasArts. "Activision's expertise in publishing and distribution functions in Europe will result in a much greater overall efficiency for LucasArts. With the two companies sharing compatible goals, we look forward to continuing a strong and successful relationship."

"The extension of the partnership between Activision and LucasArts is a natural and logical next step to what has thus far been a very beneficial relationship for the two companies," says Kathy Vrabeck, executive vice president of global publishing and brand management, for Activision. "Both LucasArts and Activision are well known worldwide for the quality of their products and the strength of their brands. We were enormously successful in our recent collaboration on Star Wars® Jedi Outcast™, and are extremely confident we can achieve the same success for upcoming LucasArts' titles throughout Europe."

The first anticipated title to release under this new pan-European arrangement is Gladius™, a role-playing game for GameCube™, PlayStation®2, and Xbox™ inspired by the brutal and spectacular gladiator tournaments of the ancient world. Titles prior to Gladius will continue under distribution with existing partners, who will maintain specified rights to prior products.

Sarah Ewing of Activision will serve as general manager for LucasArts' business in Europe.

About LucasArts

LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC. Based in San Rafael, Calif., as well as on the Internet at www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multi-faceted entertainment company.

Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production, and Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Lucasfilm's motion-picture productions include five of the 20 biggest box-office hits of all time and have received 19 Oscars and 53 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Rafael, Calif.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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